Brand manual design
Brand Guidelines Book means the manual of the brand. It mainly describes the display and handling of logo and derivative products in different media. Eg, The size of the logo, the colour guideline, ad template, assistant visual element handling, and some basic rules. For some companies, it also includes uniforms, company cars, souvenir, to ensure the unity of the company.

A set of comprehensive brand guideline book is essential for industries such as Banking, Insurance, Enterprise and Large Retail Brands, to express the professional, trustable and reliable image.

Brand Guidelines Book is normally required by large size firms. For smaller size companies, they usually need the brochure to describe the display and handling of logo. All Brand Guidelines Book usually have both the paper version and online version for read and download.