Email title

E-mail title design is a very important part, because it is the key point of whether the reader will open the message, the theme should not be too long, it is also recommended that the e-mail title to focus on products or promotional activities of the center, in addition to some e-mail server More stringent, so try to avoid some sensitive words and characters appear in the title.

Email image design

A good promotion email need to design simple, the page size as much as possible to control within 80k, the smaller the better, the color should not be too complicated, the proportion of pictures and text should be appropriate, in addition to promotion of e-mail can not just the whole picture, E-mail will be handled as spam.

Email content

Suggest e-mail content at least 250 - 300 And the use of some text effects, such as: italic, bold, plus shadows to improve the text recognition, to attract the attention of the reader's attention.

Add a hyperlink to the content

Find a short URL can be generated at the same time a lot of different shortcomings, shorten the use of cutting tools can be very convenient to copy the URL to save out.

Optimize email code / code (HTML)

The spam filter detects the specification of the mail code.
To have a professional coding staff or use e-mail delivery partners to provide professional templates, non-standard code may be considered spam.

Send the test message before sending it formally

Be sure to send a test e-mail to the mainstream mail service providers such as Google, Yahoo, Hotmail, etc. before sending your well-written messages to everyone in your list.

The number of words and pictures

Sending emails containing too many pictures is the most common cause of mail coming into the trash. Especially the contents of the message only a large picture almost no text, it is easier to get into the trash. So the number of text and images should be balanced.

Do not include obvious "junk" content

The more words and phrases that contain "seemingly spam" in the message, the less likely it is to enter the inbox.

Do not use the word "free" too much, the font color should not be too rich, a word with only an exclamation point, the message used like Viagra, obscene, package your award and other "garbage" words.

Do not use "big picture" instead of all the text

The spam filter will look for this image-based message. If you can not read any meaningful text in a message, but only see a picture, most likely the message as spam.

Add as friend or contact person

Once the recipients have added you to their address book, your mail can reach their inbox. At the time of registration or on the confirmation page, please write "In order to ensure that you can continue to receive our premium information, please join us in your contact list."