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Search engine optimization services (SEO, all written for Search Engine Optimization), can improve the site in the search engine ( Yahoo、Google、Baidu、MSN ) Of the ranking, thereby enhancing the search volume of the site. This technology has been recognized Is the most important online marketing method in the 21st century. AIM web design company, in addition to providing web design and programming services, but also provide SEO search engine optimization Business. Can make each customer's website to improve the search device (Yahoo, Google, Baidu, etc.) ranking.

Yahoo! In the United States, Canada, Australia and New Zealand have been converted to the results provided by Microsoft; 2011 will be gradually introduced in other markets throughout the year. It is expected to convert at all global customers and partners in early 2012. Yahoo! the Microsoft Search Consortium includes search (web, video and video), search ads, and keyword in-text ads. After the transition period, Microsoft will become Yahoo! 的網絡、視訊和影像清單供應商。

The search results will change the base search list, and the ad is not provided by Yahoo! but Microsoft.
After conversion you can see the following improved technology:

When you start searching, let you quickly find the way: continue to improve Search Direct technology, while the search easier and deeper into other Yahoo! products.
New ways to help you explore the most relevant things: whether it's more results and options for managing your search results pages, or show you interesting search topics that you might be interested in visiting other related sites.
More apps and other tools to help you get started as soon as possible: we know that people do not want to search for a search: you want to complete multiple tasks in a day, and we will create new ways to help you achieve your goals.

Microsoft and Yahoo reached a 10-year alliance agreement, online search and online advertising cooperation, Microsoft made Yahoo's "core search technology" for a period of 10 years, Microsoft can be the technology, integration of their own last month to launch the upgraded version of Bing search engine Platform, that is, Microsoft's Bing will become Yahoo's search engine site. Yahoo will use the Microsoft AdCenter advertising platform, next to the search results, show the relevant ads. Yahoo's sales team will be responsible for selling their own website and Bing ads, the two sides will share the search engine to bring advertising revenue.

Bing's competitiveness, turned into the second largest Internet search device, became a force to contend with Google. Because Microsoft and Yahoo alliance, the last month figures, the stability of the US search market at least 28%, Google accounted for 65%, narrowing the distance between the two sides, so Google is difficult to monopolize the online advertising market, advertisers selling ads online The price, not Google control, advertisers are welcome.

The following is the major Internet search device introduction and search function description: Bing Google Yahoo!

SEO - Search engine best can also be called search engine optimization, English called Search Engine Optimization (Referred to as SEO)。

In the United States and Taiwan are more popular online marketing. SEO and PPC (click advertising) the biggest difference is that it is out Now in natural search results, for consumers, it is the search engine's natural search results, not online advertising. Also because of this relationship, clickthrough rate is much higher than the PPC - keyword click ad. However, the basic concept of SEO is to design, to discuss good search engine Yahoo, Google search logic of the site, naturally to improve the search engine results in the site ranking.

All hosting companies, online advertisers (web space, virtual hosting providers) will be like you sell Yahoo or Google search Search engine keywords advertising, they tell you to let your goods or services access to online customers must use his door Keyword advertising, they sell you the so-called Google Adsense or Yahoo keyword ads, they are absolutely do not mention what SEO, why?

Because if you search Engine Optimization (SEO) is successful, search for the keywords you want first, your site will never have to pay a dime to the online advertising costs and enjoy the huge online benefits!

PPC - Keyword click ad

Advantage:

Quick login searchers have the effect of instant response

Disadvantages:

1.	Online advertising costs can not be estimated, search volume and click cost increase.
2.	Useless keyword design and site guest analysis, likely to cause too many invalid clicks, but still have to pay the click cost ( The more popular search keywords are generally less accurate, but the higher the cost of clicks )
3.	Once the budget has been executed, keyword expiration disappears (in particular, open content comparison is the best way to spend your budget )
4.	Long-term cost is getting higher and higher (the amount of the bid will be more competitive because of search marketing competition)
5.	Exposure location belongs to the ad slot of the search engine (Similar to the newspaper of the manuscript or the manuscript), the layout of the advertisers uneven (anyone can buy, reduce the credibility, so that click rate can not improve

SEO - Search Engine Optimization

Advantage:

1.	Click cost is zero! Suitable for industry hotkey implementation SEO to significantly reduce click costs.
2.	The more popular the keywords bring a lot of people will continue to create the higher ranking, forming a positive cycle.
3.	Search engines (Yahoo、Google、MSN) Natural results in front of the page, consumers of their trust and brand recognition greater click rate is relatively high, the success rate of conversion (Turnover rate) is also higher. (Because more than 7/10 consumers will think that the more the sort, on behalf of the more trustworthy business, the more well-known or popular, so the search engine will be its official website ranking included in the more front)
4.	The longer the time, the lower the average cost of clicks (with other online advertising), effectively improve the ROI.
5.	Execution of SEO must first optimize the quality of the site, will effectively improve the search engine to the site's quality score, the relative increase in PPC ranking and reduce the cost of purchase (Google Adwords and Yahoo's quality system to the site quality score with the bid amount and determine the keyword advertising Sort)

Disadvantages:

1.	Web page optimization time is slightly longer, about 2 to 3 months to successively see the results.
2.	The faster the implementation of web optimization process, the higher the difficulty, the lower the efficiency, optimization time is relatively longer.

Temporarily use Flash

Yahoo and Google's search engines are Flash SWF files that are not available on search sites

Website Quality Score

Host connection speed will affect the search engine on the site's quality score, landing page load time (Web page loading speed), the so-called speed is defined as the time to click on the site to enter the page, the page fast enough, the relative quality score will be increased, the relative increase in search engine rankings.

HTML inside the inside Title Tag

HTML Grammar inside Title Tag，Is an important part of the SEO program, web design often committed three basic errors:
1.	No Title is entered, resulting in Title display"Untitled"
2.	Owned network page name Uniform importing company name"XX Co., Ltd."
3.	Perfect Title Kanako Ichiraku Conceptual key letter

Network IP location

For search engines, the logic is that when your server is in a place, your site must have a greater relevance to the local search.

Domain name

When you use a country's national domain name, most of it is for the local site in the country to build local applications, people rarely use a .com.hk domain name, and hope to start in Japan Of course. An international domain name (xx.com) is the best for SEO.

Aim.hk SEO search engine optimization ranking work

Competitive Analysis

1.	Find the main search engines, such as Google, Yahoo!, MSN's main competitor's website.
2.	Research Competitive opponents in the main search engine ads.
3.	Study the source code of the high ranking competitor.
4.	Import the popularity of the link.
5.	Add a lot of external connections 。

Keyword research

1.	Use the source code of the competitor to develop the main keyword list.
2.	Use the keyword research tool: WordTracker, Overture Prompt tool.
3.	Use Google Adwords and Yahoo! Estimate the cost of clicks on financial budgets and competitive keywords (CPC)。

Search Engine Optimization(SEO)We first analyze the site of the source of the source can be divided into three categories:
Direct connection	：	Such visitors are usually directly enter your website to visit, the number of visitors and the higher the proportion, said your site itself, the higher the visibility.
Recommended connection	：	Usually by other pages connected to bring the link, the higher the number and proportion of such visitors, said your site on the Internet have a certain importance.
From the search engine	：	The greater the number of such visitors, it means that your page has a high degree of search engine optimization.

Good site, of course, through the search engine optimization. Through a variety of website LOG analysis software to assess the proportion of your indicators, the following is one of our management of the current indicators of the proportion of Figure: (from GOOGLE ANALYTICS ).

From the above chart we can see that this site has a considerable reputation, considerable importance, more importantly, the degree of optimization is also very high.

From the above chart we can see that this site is not well-known, not important, but the degree of optimization is relatively high.

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