aim

Research on keywords and analysis

Keyword Effectiveness Index – KEI

Developed by Sumantra Roy (The founder of software LinkExplore)
A research which based on the competitive value and the monthly worldwide search value to predict and evaluate
Formula of KEI is KEI = (MS/30)^2/C，MS is the monthly worldwide search value,，C is competitive value
Range of KEI is from 0 to 400

< 0.001 = very bad keyword 0.001-0.010 =good keyword 0.010-0.100+ = very good keyword

Keywords	combination	Keywords	Combination keywords
Web page	+	Design	Web Design
Profession	+	Web Design	Professional web design
Professional web design	+	Promotion	Professional web design promotion

Keywords	Potential customers	Number of keywords	Increased sales rate	Sales (assuming HK $ 1,000 per potential customer)
The first stage	1000	20	0%	1000 X HK$1,000 X 100% = HK$1,000,000
The Second Stage	2000	30	20%	2000 X HK$1,000 X 120% = HK$2,400,000
The Third Stage	4000	40	30%	4000 X HK$1,000 X 130% = HK$5,200,000

One more keyword means more potential customer can reach your website, by then your sales volume must be increased!

© 2009 網頁設計 - AIM ( HONG KONG ) LIMITED
九龍新蒲崗五芳街23-25號緯綸工業大廈11樓A室
熱線電話：(852) 22430803 | 傳真：(852) 21510488 | 電郵地址：enquiry@aim.hk